FRANCHISING OPPORTUNITIES AND THREATS IN SINGAPORE

Alicia Orta Stanford
Stanford Services Group inc. DBA Xtreme Bike Gear

ABSTRACT

This study pertains to franchising in Singapore, a developing economy with one of the largest market potentials for American business. The focus of this research is on the environmental factors that are associated with international franchising in Singapore and on examining the four Ps and the possible entry strategies that exist to prospective franchisors. This research provides the background for a possible franchising marketing plan. Additionally, this work serves as a guide for possible investors.

Keywords: Singapore, franchising, marketing, investors