ASSESSING INNOVATION IN THE BOARDROOM: EVIDENCE FOR A DUAL-PROCESS MODEL OF CREATIVITY JUDGMENT WITHIN THE CONTEXT OF INNOVATION

Tom Tonkin
Regent University

ABSTRACT

Innovation is the last bastion of corporate competitive advantage. To have a successful innovation, requires a combination of people and their associated relationships. Innovation is much more than just a set of good ideas, but a methodology of execution that instantiates these ‘good ideas’ into tangible solutions. This qualitative study utilized an inductive, phenomenological approach to gather person and relationship data to superimpose against a framework that was an amalgamation of two different perspectives of the innovative process. This study sought a critical view of people, their personalities as well as their relationship. The sample for this study emanated from an exclusive set of senior executives that are charged with engaging with top companies for the sake of good customer relations. The data gathering method were responses to written questions and oral interviews and then the coding and analysis yielded generalized findings. Some suggest interventions and ideas for further research are also offered.

Keywords: Innovation, persons, relationships, framework