FRANCHISING OPPORTUNITIES AND THREATS IN SINGAPORE
Alicia Orta Stanford Stanford Services Group inc. DBA Xtreme Bike Gear ABSTRACT This study pertains to franchising in Singapore, a developing economy with one of the largest market potentials for American business. The focus of this research is on the environmental factors that are associated with international franchising in Singapore and on examining the four […]
FORECASTING IN MARKETING EDUCATION: EMPIRICAL FINDINGS
Samuel A. Spralls III J. Holton Wilson Central Michigan University ABSTRACT Forecasting is an essential capability for most firms. This suggests that there may be a demand for graduates that understand forecasting. The authors of this study review extant literature and analyze data from a sample of marketing faculty to better understand the role of […]
CONSUMER PERCEPTION AND CONSUMPTION BEHAVIOR REGARDING LUXURY PRODUCTS IN THE FASHION INDUSTRY
Hailin Chen Joyce Zhou Jun Yu Emporia State University ABSTRACT The purpose of this study is to examine several aspects of consumers’ perception about luxury products and associated consumption patterns. Using the case of high-end designer labels in the fashion industry as an example, the study explores consumer perception of the high prices of luxury […]
FORECASTING VARIABLE ROUTE COSTS IN THE TRANSPORTATION INDUSTRY
Larry Woodward Brad Clark University of Mary Hardin-Baylor ABSTRACT The US transportation industry moves roughly fifty-five million tons of raw materials and goods valued at more than forty-nine billion dollars every day. Transportation and wholesale firms alone deliver approximately 14 billion tons of products annually. Approximately 70% of these goods travel less than 250 miles […]
SENTIMENT OF ONLINE REVIEWS ARE INCONSISTENT WITH CONVENTIONAL WORD OF MOUTH EFFECTS
Ronald Drozdenko Donna Coelho Western Connecticut State University ABSTRACT Marketers have been shifting resources from traditional media to online media for several years. While online consumer behavior has been the topic of numerous research studies, there are few published studies to date comparing the valence of reviews in different product categories. This is particularly relevant […]
SOCIAL MEDIA MARKETING: UTILIZING SOCIAL MEDIA TO ADVANCE BRAND
Muaid Momany Abdullah Alshboul Argosy University, Chicago ABSTRACT Social media is increasingly important as a marketing tool, but small businesses may be underutilizing it. To date, a small number of studies have investigated the impact of social media marketing on small businesses in the hotel industry. Therefore, the purpose of this study was to investigate […]
BENEFITS, CHARACTERISTICS, COMPONENTS, AND EXAMPLES OF CUSTOMER-ORIENTED MISSION STATEMENTS
Fred R. David Francis Marion University Forest R. David Strategic Planning Consultant Meredith E. David Baylor University ABSTRACT This study identifies mission statement benefits, characteristics, and components and demonstrates how these statements can be written to enhance customer service. Mission documents can be found in the front of annual reports and on corporate websites and […]
ORGANIZATIONAL SUCCESS FACTORS OF LEAN MANUFACTURING: RESEARCH REVIEW
Homayoun Bayat Mohammad Dadashzadeh Oakland University ABSTRACT Critical success factors for successful implementation outcomes of lean manufacturing remain an important area of research. In the past thirty years, service and manufacturing companies have tried to implement lean principles to improve their performance. Yet, the majority of these companies fail to tap the full potential of […]
